Start-ups Are Hard. Read This Post.
We take a short break from our regular posts on subjects like logo design and what not to do with your logo, to write a little more about starting a small business. We hope you find this helpful… You…
We take a short break from our regular posts on subjects like logo design and what not to do with your logo, to write a little more about starting a small business. We hope you find this helpful… You…
The first book I ever read on creativity was Serious Creativity by Edward de Bono. At first I disagreed with his idea that you can take a systematic approach to something so nebulous and mystical as creativity. Structure is limiting…
This week we take a break from our regular advice on logo design, and focus instead on a huge issue for small businesses—how to bootstrap your business. Now before you read our advice, let us point you to a great…
[Updated February 2019] In the world of small business, what customers think about your brand and whether they remember it (or not) is a big deal. As a small-business owner, you have the difficult task of communicating exactly what your…
[Updated February 2019] Designing a logo for your business is a big deal; the image is what will be conveyed across multiple marketing channels and will be seen by hundreds, thousands, or even millions of people. It’s no small feat…
[Updated February 2019] You’ve got a great idea for a business and you’re ready to get started. There’s just one question standing in your way: Do you need a business plan? The answer is: It depends. Below are a few…
We were going to do a post today on whether you need a business plan, but then we came across this great story by Tom Fishburne, who calls himself a “marketoonist.” Although Tom’s story is about how he came to…
[Updated February 2019] Starting a new business is exciting, but it can be a bit intimidating too. But once you make the decision to hang out your shingle, there are a few things you need to do right away. 1.…
As a small business owner, you’re always on the look-out for products and services that make your life easier—and your business more effective. So are we, after all, we basically run a small business too (even though we’re a tiny…
Perhaps the biggest difference between starting your own business and working for a big company is the number of people in your office. If you’re just getting started, you may be all alone. There’s no one standing around the water…