Branding Archives | LogoMaker https://www.logomaker.com/blog/category/branding/ Tue, 22 Apr 2025 14:21:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 https://www.logomaker.com/wp-content/uploads/2024/02/2021_logomaker_site_favicon_74e.png Branding Archives | LogoMaker https://www.logomaker.com/blog/category/branding/ 32 32 Top Successful Rebranding Examples That Transformed Brands Forever https://www.logomaker.com/blog/top-10-successful-rebranding-examples/ Tue, 22 Apr 2025 14:21:44 +0000 https://www.logomaker.com/blog/?p=13048 Rebranding is not for the faint of heart. You’ve spent years, maybe decades, building up your brand and forming a loyal customer base. Going through a rebrand could mean losing all of that progress. What if your customers don’t connect with your new identity? What if the relaunch falls flat? What if the effort of […]

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]]> Case Studies of Brands That Excelled in Social Media Branding https://www.logomaker.com/blog/case-studies-of-brands-that-excelled-in-social-media-branding/ Thu, 17 Apr 2025 18:32:22 +0000 https://www.logomaker.com/blog/?p=12936 Let’s face it: If your brand isn’t killing it on social media, it might as well be invisible. Social media branding has become the secret sauce to building an unforgettable brand identity, connecting with your target audience, and shouting your brand values from the digital rooftops. Gone are the days when social media was just […]

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]]> Why Your Business Needs Brand Guidelines To Thrive https://www.logomaker.com/blog/why-your-business-needs-brand-guidelines/ Thu, 27 Feb 2025 15:36:18 +0000 https://www.logomaker.com/blog/?p=12666 Imagine two Coca-Cola cans. One has the iconic red and white logo, and the other has a slightly different shade of red and a different font. Which one feels more authentic? You can tell the difference after just a quick glance. Consistency in design elements like brand colors and logo design is paramount, and that’s […]

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]]> Making Business Cards Smarter with Creative QR Code Ideas https://www.logomaker.com/blog/making-business-cards-smarter-with-creative-qr-code-ideas/ Wed, 26 Feb 2025 20:03:53 +0000 https://www.logomaker.com/blog/?p=12661 Technology has changed how we design or make things, and business cards are no exception. Their role has evolved from their traditional role as simple contact tools. Business cards have become dynamic elements of your professional identity as they integrate seamlessly with the digital world. This small yet powerful addition of QR codes in these […]

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]]> Pushing Boundaries: The Role of Experimental Typography in Branding https://www.logomaker.com/blog/experimental-typography-in-branding/ Wed, 29 Jan 2025 21:49:06 +0000 https://www.logomaker.com/blog/?p=12566 You might think that typography boils down to picking a font and calling it a day, but you’d be wrong. Typography is much more than that— it’s the expert technique of arranging type to make written language legible, readable, and appealing when displayed. Paul Rand was an American art director and graphic designer who created […]

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]]> What Is Brand Management? The Creative’s Blueprint to Success https://www.logomaker.com/blog/brand-management-for-success/ Thu, 16 Jan 2025 10:54:35 +0000 https://www.logomaker.com/blog/?p=12417 Whether you run a small business, manage a website, or navigate the world of eCommerce, your brand is your identity. It sets you apart in the marketplace and influences customer perceptions and loyalty.  But with so many moving pieces—from design and messaging to customer service and marketing—how do you make sure your trademark remains strong, […]

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]]> Top 15 Mistakes to Avoid When Designing a Logo https://www.logomaker.com/blog/top-mistakes-to-avoid-when-designing-a-logo/ Wed, 06 Nov 2024 14:14:43 +0000 https://www.logomaker.com/blog/?p=11925 One of the most usual logo design mistakes that we’ll be discussing is creating an illustration rather than a logo. A perfect example of this mistake is Apple’s initial logo design that featured Isaac Newton under an apple tree. The image was well-designed, but it was more of an illustration and not a logo. The […]

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]]> What Is a Brochure? Holding A Valuable Marketing Item in Your Hands https://www.logomaker.com/blog/what-is-a-brochure/ Fri, 11 Oct 2024 20:10:20 +0000 https://www.logomaker.com/blog/?p=11767 As our world becomes increasingly digital, it can be easy to overlook traditional marketing materials like brochures. However, brochures remain an effective marketing resource that can help you present your company’s products and services in a visually appealing way to improve your brand identity and increase sales. Whether you’re handing out brochures at a trade […]

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]]> What Are Brand Assets and Why Do They Matter for Your Business? https://www.logomaker.com/blog/why-brand-assets-matter-to-your-business/ Tue, 01 Oct 2024 10:38:50 +0000 https://www.logomaker.com/blog/?p=11653 Are you looking to attract customers to your brand? We’re pretty sure that the answer is “yes.” To do so, you might create an eye-catching logo, a memorable slogan, or an annoyingly catchy jingle, then deploy them in traditional ads or social media posts. Each of the above marketing examples falls under one umbrella term: […]

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]]> How to Sell Online Right from Social Media https://www.logomaker.com/blog/sell-online-right-from-social-media/ Tue, 24 Sep 2024 09:12:20 +0000 https://www.logomaker.com/blog/?p=11610 You’re a business owner wanting to learn how to sell online through social media? You’re not alone. Social media channels have changed online sales by allowing direct buying through Facebook, Instagram, and TikTok directly—increasing engagement and sales. However, you need to choose the right social media platforms for your business. You also need to put […]

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